Marketing Daily - Why Sainsbury's struggles are a sign of the times. Plus WhatsApp, Vodafone and Ricky Gervais

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Marketing Daily Bulletin , 18th March 2014

Sainsbury's posts first sales fall in nine years   Why Sainsbury's struggles are a sign of the times, rather than a brand in decline   Guinness' St Patrick's Day parade protest showed its brand values in action   WhatsApp founder denies 'careless' reports that it will open up data to Facebook   Five things brands should be doing with Pinterest   Vodafone Turkey wants to make the world a better place - a marketer's view   Ricky Gervais should 'stay unfunny in own country' according to Audi A3 campaign   Old Spice gets surreal as Terry Crews attacks his mini-clone   Why emotional ads can be bad for brand-building   Age UK uses new brand positioning to tell elderly to 'Love later life'   Argos announces restructure in wake of John Walden promotion to group CEO   Jamie Redknapp stars in Nivea Men's social media campaign   JOBS BOARD Vice President Marketing Communications , Direct Recruitment£75,000 - £79,000 , London   Head Of Brand And Comms , Ball & Hoolahan£75,000 + CA + benefits , South East   Account Director - Integrated - [Digital / Promotions] - Dynamic agency! to £49k , Fill Recruitment Ltd£45k - £49k + superb bonus & benefits , Central London   Senior Quantitative Consultant - Brand Consulting , Tarsh Lazare Marketing Recruitmentc.£50K-£60K + Car Allowance + Benefits Package , Bucks/West of London   Consumer Insight Managers FMCG , Tarsh Lazare Marketing Recruitmentc.£50K-60K + car allowance + benefits + bonus , West of London/Berks

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