marketing your business online: Media PM - Litster thrust into spotlight at Sky Media, International Women's Day, Evaluating sponsorship, targeting over 50s


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06th March 2014

Low-profile Litster thrust into spotlight at Sky Media

He may not be as widely revered as his predecessor, but the experienced John Litster has already shown his paymasters that he has what it takes to lead Sky Media. By Maisie McCabe.

International Women's Day: Sue Unerman says 'things haven't changed enough'

Sue Unerman, MediaCom's chief strategy officer, tells us why agencies need to create a culture where it is normal for women to be promoted, ahead of International Women's Day on 8 March.

Should AEV be applied to sponsorship?

Is it right to treat sponsorship as 'media' by measuring it in terms of advertising equivalent value, Louise Ridley asks.

It's not what advertising is good at so much as what it can do better

I've always thought that the best advertising people are those who are a bit suspicious of it. That may well be true of other professions. A degree of distance, a measure of not-drinking-the-Kool-Aid, might help you be good at your job. That's certainly true of Tom Ewing of Brainjuicer.

Mastering the 'dark art' of direct response 2.0

The 'gold mine' of Google search may prompt agencies to revive their direct response operations. By David Benady.

MEC's decision to appoint co-CEOs suggests a safe choice, but is it inspired?

I recently asked an Omnicom leader: if they could work at any other agency, which would they pick? "One of the more progressive ones," I was told. "One that is culture-based and stands for something." Interestingly, the only agency cited outside of their own beloved marcoms group was WPP's MEC.

Brands are missing the silver surfer opportunity

Evidence builds that mature consumers are more tech-savvy and less brand-loyal than brands thought. By Arif Durrani.

News UK's CEO attacks 'soup-kitchen' Guardian and 'shark bait' MailOnline

News UK's chief executive Mike Darcey launched another full frontal assault on its newspaper rivals today, questioning the long-term business models of both.

Why comparing Guardian and MailOnline's digital revenues is misleading

Guardian Media Group (GMG), publisher of theguardian.com and the Guardian and Observer newspapers, provided a fuller picture of its financial health today as its nears its full year trading and completes the sale of Trader Media Group.

Majority of 15m Twitter users in the UK follow a newspaper

The symbiotic relationship between Twitter and newsbrands has been underlined in new research commissioned by Newsworks and presented today.

Is the Telegraph's digital revolution the right course?

Does the exodus of senior journalists suggest divided opinions on the news brand's digital drive? By David Benady.

We should all learn to ditch our inner Charlie Brooker and start singing praises

When I first started writing these columns, they were pretty grumpy - lots of poking fun at dumb agency stuff and pointing at industry idiocies.

And the best branding Oscar goes to...

The 86th Academy Awards in Hollywood saw the annual gathering of the brightest stars and biggest brands. Zoe Jones, marketing director at Digital Cinema Media (DCM), enjoys the moment and looks at the marketing frenzy.

The cookie hasn't died...yet

Saturday 26 May 2012. A date which will live in infamy.

Weve's Nigel Clarkson's gone to Barca, so you don't have to: Day 2

The "networking" session went on pretty solidly into the night after day one of the Mobile World Congress in Barcelona, but Weve's commercial leader, Nigel Clarkson, has shaken it off to report back on day two.

IMterview: Facebook and WhatsApp - what should agencies do with IM?

Paul and Darika, the 'Trinny and Susannah' of digital marketing, ponder what Facebook's acquisition of instant messaging service Whatsapp means agencies should do in the space.