Marketing Daily - Do brands now need a distinct head of content alongside a traditional lead marketer? Plus British Gas, Pepsi and Betfair

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Marketing Daily Bulletin , 07th April 2014

Do brands now need a distinct head of content alongside a traditional lead marketer?   BT boss Gavin Patterson: 'Learn to use both sides of your brain to make decisions'   A great meeting doesn't just happen - it has to be carefully crafted   British Gas promotes Will Orr to managing director of heating installations business   Pepsi battles the big red beast in stylish Japanese Pepsi Nex Zero film   Sir Peter Bazalgette on how technology drives creativity   Morrisons' Belinda Youngs exits as supermarket creates own-brand unit   Betfair borrows from Tinder to match horses with punters   Did Cadbury's James Corden viral ad boost its social-media presence?   Why native advertising is no passing fad - and three tips on getting it right   The value of a big idea is a lesson all marketers should learn from the agency world   Post Office faces attack from first TV ad by 'modern day' rival CollectPlus         Nissan signs up as next UEFA Champions League sponsor       JOBS BOARD SENIOR DESIGNER (Events & Experiential) , SixTwoFiveOn Application , London and South East   Creative Director , The Marketing PracticeUp to £120k dependant on experience , East Hendred, near to Didcot in Oxfordshire   Content Writer , AF Selection£25,000 , South Manchester   Trainee Consultant , Nigel Wright Recruitment£20000 Per Annum , London   Business Development / Account Manager , Tomorrow Recruitment£25k - £35k + commission , Shoreditch

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