Marketing Daily - Evian swings into town with its new Baby Spider-Man ad. Plus all the latest from Advertising Week Europe 2014

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Marketing Daily Bulletin , 02nd April 2014

Watch Evian's full-length Spider-Man baby ad   LIVE@AdvertisingWeek: seven things you may have missed on Tuesday   Brands can learn from One Direction, says Morgan Spurlock   James Corden: Microsoft ad 'one of least creative things I've been part of'   Brands must commit to 'real-time' marketing for World Cup success, says Coke   Tesco trials iBeacons but rules out marketing messages use   What happens when a loo paper brand resorts to toilet humour   Why it's wrong to write off technology as incompatible with storytelling   Google on disruption and looking over your shoulder to the guy in the garage   Spotify urges brands to use caution when entering music artist tie-ups   The Storytellers: Mauricio Mota, The Alchemists Productions   TSB gets green light to promote 200-year heritage   The Marketing Society Leader of the Year 2014 nominees: Catherine Kehoe, Lloyds Banking Group   The Marketing Society Leader of the Year 2014 nominees: Michael Impong, Muller Dairy   JOBS BOARD Global Senior Marketing Manager , Ball & Hoolahan£60,000 + Car/Car Allowance , London   Account Director , Hutson & Partners£40-70k , West End   Digital Account Director - Freelance and Permanent , Hutson & Partners£55-60k , Central London   Account Manager - Advertising , Spectrum 360 Recruitment£26k - £32k , London, Soho   x 2 Senior Brand Manager Roles- FMCG - up to £70K , Blue Skies Marketing Recruitment£60000 - £70000 per annum , London

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