Marketing Daily - Marketing's greatest 'frenemy' + Lambrini, McDonald's and Iceland

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Marketing Daily Bulletin , 30th April 2014

Marketing's greatest frenemy: Why the internet of things will not be welcomed by everyone Marketing pitfalls to avoid: 'Don't easily give up on what you think is the right thing to do' Lambrini ad banned for promoting alcohol as key for successful social occasion McDonald's teams up with Kobo to give away free digital books with Happy Meals A guide to mastering creativity on Facebook, according to Facebook Promoted posts are a quiet revolution in the value of social 'Make work as much fun as possible' - Iceland's Malcolm Walker's tips for the top Youth ambassadors: Say goodbye to the 'coolkids', say 'hello' to the geeky introverts Twitter revenues leap 119% but user growth 'crawls' This ad showing a Leica camera being polished is genuinely 45 minutes long Consumers 'don't want a close relationship with their insurer', says Aviva digital chief Former Bacardi brand chief to lead new Jägermeister UK team BrewDog apologises for 'not giving a sh*t' about Dead Pony Club's rap from regulator What the internet of things means to me: Andy Mackay JOBS BOARD Head of Partnerships Maternity Cover 9-12 Months Fixed-Term , Sport England£45,650 , London (Central), London (Greater) Senior Partnerships Manager , Sport England£37,336 , London (Central), London (Greater) Brand Manager , Ball & Hoolahan£42,000 + Car/Car Allowance , London (Greater) GLOBAL ACCOUNT DIRECTOR - LOYALTY & Financial Services - Global Agency - £45k-50k , Judi Patton£45k-£50k , London (Central), London (Greater) / London (East), London (Greater) / London (North), London (Gr... Senior Account Manager / Account Director - Direct Marketing [Charity] - £38k-£50k , Fill Recruitment Ltd£34k - £38k + benefits , London (Central), London (Greater)

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