Marketing Daily - McDonald's gives Ronald a new look ahead of social media push + Maltesers, Tesco and Apple

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Marketing Daily Bulletin , 24th April 2014

McDonald's gives Ronald a new look ahead of global 'Fun times' social media push Malteser or Maltesers? Mars takes Hershey trademark dispute to court Facebook ad revenue leaps $1bn as it invests in targeting Tesco CMO Matt Atkinson: 'It is so important not to stereotype mothers' Coca-Cola: 'Don't approach bloggers with a fait accompli' Apple Q2 profits top $10bn as iPhone sales soar Why behavioural economics can help brands to tell a great story In pictures: BrewDog opens first craft beer shop BottleDog for 'beer aficionados' The language of content and how to find an agency that is fluent Oasis #springasmile digital campaign gets people doing good deeds It's not just mums setting consumer trends in 2014, says Netmums founder, it's dads too Why #NoMakeUpSelfie should inspire charities to cash in on social vanity JOBS BOARD Marketing Manager , Ball & Hoolahan£68,000 + Car/Car Allowance , London Junior Product Developer , Creative Recruitment£23000 - £25000 per annum , London (Central), London (Greater) QC , Portfolio Sport100 , London (Greater) Marketing Manager - top agency in Leeds , Perfect Marketing PeopleTo £35k , Halifax, West Yorkshire / Huddersfield, West Yorkshire / Leeds, West Yorkshire Account Manager , Dynamic New Alliances£25000.00 - £30000.00 per annum , London (Central), London (Greater)

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