Marketing Daily - Tesco, Sainsbury's and Unilever lead April Fools' Day spoofs. Plus all the latest from Advertising Week Europe 2014

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Marketing Daily Bulletin , 01st April 2014

Tesco dreams up 'made-for-two' Cudl tablet for April Fools' Day   AWEurope: 'We want the next Mark Zuckerberg to be female'   AWEurope: Be inspired, but don't aspire to be Red Bull - the pursuit of branded content   AWEurope: Mobile marketers attack 'weird' and 'flawed' Apple and Android app stores   AWEurope: The future of video is here, brands just need to use the right tools for it   United Biscuits CEO Martin Glenn on reaching C-suite, and why kittens sell biscuits   The rise of the CMO-CTO partnership   Nike accused of spurning fans in favour of 'commercialism' with £90 England shirts   How do you drink Robinson's new Squash'd at zero gravity?   Dirt is good: how storytelling gave Persil a boost   The Storytellers: Guy Duncan, Coca-Cola   Video: PayPal's safari lunch and the attempt to crack mobile payments   The Marketing Society Leader of the Year 2014 nominees: Abi Comber, British Airways   The Marketing Society Leader of the Year 2014 nominees: Peter Duffy, easyJet   JOBS BOARD Global Senior Marketing Manager , Ball & Hoolahan£60,000 + Car/Car Allowance , London   Performance Account Director (All Media) , Oxygen Recruitment Solutions Ltd£64,000 (DOE) + Benefits , Central London   Digital Marketing Manager , The Little Black Book Agency£25000 - £30000 per annum , Harrogate   Senior Research Executive , Jarlett de Grouchy£25000 - £30000 per annum + Bonus , City of London   BACKEND - PHP DEVELOPER - Leading Pure Play Fashion Brand , Success Digital£40000 per annum , Manchester

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