Marketing Daily - Why it's time to kill off the 'supermum' concept. Plus British Airways, Nissan and Mountain Dew

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Marketing Daily Bulletin , 08th April 2014

Why it's time to kill off the 'supermum' concept   Sainsbury's, BT, Heineken lead Marketing Society Awards for Excellence 2014 shortlist   Mobile adspend doubles to break £1bn barrier, says IAB report   BA boosts digital and social media proposition with new hire   Samsung predicts profits drop ahead of Galaxy S5 launch   Nissan's Bastien Schupp: 'It's difficult to get consumers to link excitement with cars'   Vodafone gives Dutch pensioners first taste of flying with 'nans on a plane' film   Diageo signs up David Beckham for Haig Club whisky launch   Mountain Dew bottle-top helps Colombian skaters tighten their nuts   Asda runs 'something to tweet about' campaign starring cute Easter chick         British Airways gives grandparents a cinema trip they will never forget       JOBS BOARD SENIOR DESIGNER (Events & Experiential) , SixTwoFiveOn Application , London and South East   Creative Director , The Marketing PracticeUp to £120k dependant on experience , East Hendred, near to Didcot in Oxfordshire   Content Writer , AF Selection£25,000 , South Manchester   Head of Marketing , Ball & Hoolahan£60,000 + Car/Car Allowance , London   Assistant Product Manager , Wavin Compettive package , Based Doncatrer in South Yorkshire (close to M1, A1, M18)

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