Marketing Daily - David Schneider on how humour can boost your brand + Co-op, Justin Cooke and Budweiser

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Marketing Daily Bulletin , 29th July 2014

David Schneider on how original, creative humour can boost your brand Why marketers risk confusing technology with strategy Unilever CMO Keith Weed: 'We must keep painting the picture in a constantly shifting frame' Why social media is constructing a reality unworthy of your anxiety Co-op readies hi-tech trolleys to improve customer service Ex-Topshop CMO and Tunepics founder Justin Cooke on 'insanity' and Einstein Virgin Holidays responds to Three's mock spam apology with 'Don't be sorry' ad Budweiser hunts for buskers in global talent search backed by Jay Z and Rihanna Teams work for marketers - but office absence should not mean they are 'doing a Ferris Bueller' Reckitt Benckiser to focus on 'powerbrands' with centralised marketing set-up VW global marketing boss Simon Thomas quits How has Strongbow's move to its 'bittersweet' brand strategy fared on social platforms? JOBS BOARD Creative Production Controller (Maternity Cover) , Asthma UK£34,361 - £36,169 , London (Central), London (Greater) Commercial Market Analyst , UCASc.£35,000 , Cheltenham, Gloucestershire Senior Digital Executive , Innesco £20k-26k , London (Greater) / London (Central), London (Greater) / London (City of), London (Greater) Senior Product Manager , Ball & Hoolahan£50,000 per annum , London (Central), London (Greater) / London (City of), London (Greater) Marketing Brand Manager , Clipper VenturesCirca £40k - dependent on experience , South East England / South West England / Gosport, Hampshire

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