Marketing Daily - Ditch the grind and make happiness your KPI + Ford, Ryanair and Boris Johnson

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Marketing Daily Bulletin , 28th July 2014

Ditch the grind and make happiness the thinking marketer's KPI Happiness: Why workplace wellbeing is a serious issue Airbnb CMO Jonathan Mildenhall on exhilerating startup culture, and the story behind that new logo Helen Edwards: How to judge creative work when your CMO throws you in the deep end The creative value of code is no longer in question - so why the lingering doubts? Boris Johnson seeks New Year's Eve sponsor Want a tactical ad? Should have gone to Specsavers Ford uses optical illusion to let consumers 'park' phantom car Ryanair's latest customer service approach helps drive 152% profit climb Britvic GB marketer Jonathan Gatward takes up global role Sainsbury's offers iSpies app as antidote to summer hols ennui IPA ADAPT: Is Open Strategy the key to fresh and diverse creativity? JOBS BOARD Creative Production Controller (Maternity Cover) , Asthma UK£34,361 - £36,169 , London (Central), London (Greater) Commercial Market Analyst , UCASc.£35,000 , Cheltenham, Gloucestershire Senior Product Manager , Ball & Hoolahan£50,000 per annum , London (Central), London (Greater) / London (City of), London (Greater) Marketing Brand Manager , Clipper VenturesCirca £40k - dependent on experience , South East England / South West England / Gosport, Hampshire Customer Insight Manager , Tottenham HotspurBetween £40,000-£45,000 per annum + benefits (dependant on experience) , London (North), London (Greater)

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