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Marketing Daily Bulletin , 23rd August 2014

Greggs gives lesson in Twitter crisis management after fake logo debacle Coca-Cola Life launches as Coke steps up public health message John Lewis ends free tea and cake perk for loyalty scheme members Volvo unveils XC90 in run up to brand 'relaunch' Groupon on why discounting alone is no longer enough Royal Bank of Scotland goes back to its roots by ditching RBS branding Hovis seeks new marketing chief as Matt Hunt quits for digital agency PepsiCo takes on Coke's Zico and Vita Coco with coconut water launch Birds Eye revamps Captain and simplifies logo in £60m brand overhaul Tesco-backed Harris+Hoole coffee chain to close six stores JOBS BOARD Campaign Marketing Manager , EMAPCompetitive + Bonus , London (Greater) / London (East), London (Greater) Business Development Manager , EMAPCompetitive + Bonus , London (Greater) / London (Central), London (Greater) / London (East), London (Greater) Digital Acquisition Manager - Leading Online Biz , GoodEgg Digital£70k + Bonus and Benefits , United Kingdom / England / North West England / Lancashire / Manchester, Greater Manchester Search Marketing Manager - International Markets , Search Laboratory £24,000 - £30,000 per annum + benefits , Yorkshire and the Humber / North Yorkshire / West Yorkshire / Harrogate, North Yorkshire / Leeds,... Senior Brand Manager , Ball & Hoolahan£Excellent Salary Package , South East England / London (Greater)

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