Marketing Daily - Groupon on why discounting alone is no longer enough + McDonald's, RBS and Birds Eye

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Marketing Daily Bulletin , 19th August 2014

Groupon on why discounting alone is no longer enough McDonald's pays tribute to farmers 'who care' Tales from an entrepreneur who took a leap of faith Royal Bank of Scotland goes back to its roots by ditching RBS branding Birds Eye revamps Captain and simplifies logo in £60m brand overhaul Vodafone ranked 'worst' UK mobile network as EE tops table Samsung extends Olympic sponsorship beyond Rio 2016 and into 2020 Cancer Research UK campaign reinforces its mission to increase survival rates Canadian coffee store Tim Hortons blacks out premises to promote Dark Roast Beiersdorf postpones review after MAA criticisms of procedure JOBS BOARD Digital Marketing Manager , Ball & Hoolahan£52,000 + Car/Car Allowance , South East England / London (Central), London (Greater) Campaign Marketing Manager , EMAPCompetitive + Bonus , London (Greater) / London (East), London (Greater) Business Development Manager , EMAPCompetitive + Bonus , London (Greater) / London (Central), London (Greater) / London (East), London (Greater) Digital Acquisition Manager - Leading Online Biz , GoodEgg Digital£70k + Bonus and Benefits , United Kingdom / England / North West England / Lancashire / Manchester, Greater Manchester Search Marketing Manager - International Markets , Search Laboratory £24,000 - £30,000 per annum + benefits , Yorkshire and the Humber / North Yorkshire / West Yorkshire / Harrogate, North Yorkshire / Leeds,...

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