Marketing daily news - Coca-Cola signs up to replace EDF as London Eye sponsor + Apple, Barclaycard and Burberry

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Marketing Daily , 16th September 2014

Coca-Cola signs up to replace EDF as London Eye sponsor Apple creates U2 album-removal button for unhappy iTunes users Cashless society 'beckons' as Barclaycard unveils payment wristband for TfL's contactless roll-out The brands at London Fashion Week: how Burberry leads the way on the innovation catwalk Six truths and lies about moving from a corporate to a start-up How content is proving to be the key weapon in the battle for Scottish votes Barclays eschews 'self-congratulatory' marketing with 'LifeSkills' push Microsoft to pay $2.5bn for Minecraft indie developer Ikea transforms living room into vertical climbing wall Vodafone denies Phones4u claims that it acted 'inappropriately' Canon invites consumers to 'Come and see' in major storytelling ad drive Programmatic disconnect: marketer interest still lacking despite 'transformative' potential JOBS BOARD Head of New Media , Department for Work and PensionsSalary £60,030 to £72,880. , Westminster Shopper Insights Manager , PepsiConegotiable , Theale Senior Brand Manager , Ball & Hoolahan£Excellent Salary Package , South East England / London (Greater) CMI Director , Ball & Hoolahan£95,000 + Car/Car Allowance , London (Central), London (Greater) Data Journalist , PRISMHighly Competitive , London

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