Sunday Supplement - Taking an in-depth look at the biggest issues in marketing

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Marketing Sunday Supplement , 16th November 2014

Unilever's Marc Mathieu on fear of failure What brands can learn from Generation Feed Sainsbury's marketing boss on WWI Christmas ad: We wanted to bring it to life sensitively Integrity and emotion in a bold campaign: Sainsbury's Christmas WWI 'truce' ad #Trending2015: 6 new trends from Future Foundation Helen Edwards: Don't drown your consumers in an ocean of branded pap The click-through rate is not dead, it's morphed into a zombie Fed up with your agency? Here are 3 in-house alternatives The seven steps to real-time success in sports marketing Why car brands need to get to grips with always-on marketing JOBS BOARD Business Development Manager , Forsterc. £40k + benefits , London Bridge Station, London (Greater) PR Executive - Maternity Contract , AF Selection£24,000 - £30,000 , Worcestershire Communications and Marketing Manager , Orphans In Need£25,000 to £33,000 , Bradford, West Yorkshire ACCOUNT DIRECTORS - Integrated/ATL/TTL/BTL/SP/Shopper/Retail - London - up to £45k , Judi Patton£40k-£45k plus excellent benefits , London (Central), London (Greater) Digital Producer - Creatively-led, independent agency, up to £50K , Story RecruitmentUp to £50K + fantastic benefits and career progression , London (Central), London (Greater)

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