Coca-Cola's Javier Sanchez Lamelas on needing emotion and innovation for storytelling + Facebook Atlas, Google and DFS

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Marketing Daily , 04th December 2014

Coca-Cola's Javier Sanchez Lamelas on needing emotion and innovation for storytelling DFS to sponsor Team GB during Rio 2016, building a 'home away from home' Unilever to spin-off spreads business to give brands more 'focus' Google develops search, Gmail and YouTube for children Is Facebook's Atlas carrying the future of cross platform digital marketing? Jaguar Land Rover and Ford back UK driverless car trials McVitie's launches 'cutest ever' ad in first Christmas campaign for 32 years The best (and the worst) CGI animals in ads Airlines welcome end of air passenger duty for kids Carphone Warehouse enlists leather-clad bikers in latest spot Christian Woolfenden: Mischief-maker JOBS BOARD Marketing Manager , Ibiza RocksSalary: £30K-34K DOE , Based in London head office Creative Director, PR Agency, London Office + Great Benefits , Fleishman-HillardUp to £100,000, dep on experience , London (Central), London (Greater) ACCOUNT DIRECTORS - Integrated/ATL/TTL/BTL/SP/Shopper/Retail - London - up to £50k , Judi Patton£40k-£50k plus excellent benefits , London (Central), London (Greater) Senior Account Director , The Great & The Good£55,000 - £60,000 per annum , London Group Account Director - Experiential Agency , The Great & The Good£70,000 - £75,000 per annum , London

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