Sunday Supplement - Taking an in-depth look at the biggest issues in marketing

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Marketing Sunday Supplement , 07th December 2014

The industry's leading lights are pioneers of change Top 10 marketing moments of 2014 The top 10 marketing mishaps of 2014 In the digital age, has the concept of power changed? Coca-Cola's Javier Sanchez Lamelas on needing emotion and innovation for storytelling Mondelez biscuit boss on the art of embedding creativity into marketing Is Facebook's Atlas carrying the future of cross platform digital marketing? Marketing leaders pick five stocking-filler essential reads Helen Edwards: Choose humanity over greed for your brand The best (and the worst) CGI animals in ads JOBS BOARD Marketing Manager , Ibiza RocksSalary: £30K-34K DOE , Based in London head office Brand Manager , Ball & Hoolahan£40,000 + Car/ Car Allowance , South East England Creative Director, PR Agency, London Office + Great Benefits , Fleishman-HillardUp to £100,000, dep on experience , London (Central), London (Greater) ACCOUNT DIRECTORS - Integrated/ATL/TTL/BTL/SP/Shopper/Retail - London - up to £50k , Judi Patton£40k-£50k plus excellent benefits , London (Central), London (Greater) Senior Account Director , The Great & The Good£55,000 - £60,000 per annum , London

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