Techy Christmas: how brands are innovating for consumer attention + BrandMAX, Red Bull and Heineken

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Marketing Daily , 10th December 2014

Techy Christmas: how brands are innovating for consumer attention BrandMAX: How TFL and Audi have shed analogue for digital Red Bull promotes Pete Charles to UK marketing director Heineken brands come off the menu at JD Wetherspoon Charles Vallance's creative pick of 2014: Tower of London poppies Paddy Power seeks new marketing boss after promoting Christian Woolfenden When less is more: Lessons for Tesco from discount supermarkets Peugeot shows off tech innovations in interactive trailer for 108 Auto Trader social campaign recreates users' cars in Lego Expedia wants Christmas selfies for winter breaks campaign Tesco offers discounts on £1,350 cases of wine in social selling push Top 10 ads of the week: Iceland pips Sainsbury's to the post Digital Dilemmas: affiliate marketing JOBS BOARD Marketing Manager , Fidelity Worldwide InvestmentDependent on Experience , Surrey Brand Manager , Ball & Hoolahan£40,000 + Car/ Car Allowance , South East England Creative Director, PR Agency, London Office + Great Benefits , Fleishman-HillardUp to £100,000, dep on experience , London (Central), London (Greater) ACCOUNT DIRECTORS - Integrated/ATL/TTL/BTL/SP/Shopper/Retail - London - up to £50k , Judi Patton£40k-£50k plus excellent benefits , London (Central), London (Greater) Senior Account Director , The Great & The Good£55,000 - £60,000 per annum , London

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