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Wednesday, 28 January 2015
BA: does its marketing restructure signify an end to big brand marketing? + Snapchat, P&G and Apple
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Marketing Daily , 28th January 2015
BA: does its marketing restructure signify an end to big brand marketing?
P&G tightens screw on marketing spend as sales fall
Snapchat's Discover offers news, entertainment and 'gorgeous' ads
Vauxhall hires new marketing director Simon Oldfield from Mercedes
Time to rebrand Parliament for the digital age
Record sales of Apple's iPhone drive biggest-ever quarterly profit in corporate history
Royal Mail launches 'Mail Men' campaign to boost direct mail
David Beckham does 'not have strong appeal to children', says ASA
Twitter adds group DMs and 30-second video to social network
Bulmers gets first dedicated 'Live colourful' brand site
EasyJet credits 'Business sense' campaign with record bookings
Webuyanycar beats McDonald's in TV ad poll
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