Wednesday 28 January 2015

Breaking news from Brand Republic - Advertising funds £187 of media for each UK household, plus Apple; Twitter; David Beckham; Channel Mum; Mark Read

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Record sales of Apple's iPhone drive biggest-ever quarterly profit in corporate history
Record sales of Apple's iPhone drive biggest-ever quarterly profit in corporate history
by Ben Bold
28 January 2015, 08:40AM
Apple has announced a quarterly net profit of $18bn (�11.9bn), the biggest ever reported by a public company, with record sales of 75.4 million Phones fuelling the performance.
Advertising funds �187 of media for each UK household
Advertising funds �187 of media for each UK household
by Ed Owen
28 January 2015, 12:01AM
Advertising provides �187 worth of media, culture and sport to each UK household every year, according to a report commissioned by the Advertising Association.
Twitter adds group DMs and 30-second video to social network
Twitter adds group DMs and 30-second video to social network
by Ben Bold
28 January 2015, 09:07AM
Twitter is introducing new functionality to its social network that allows users to upload up to 30-seconds of video and engage in private group chats with followers.
Beckham does 'not have strong appeal to children' says ASA
Beckham does 'not have strong appeal to children' says ASA
by Ed Owen
28 January 2015, 12:01AM
An ad for Haig Club whisky featuring David Beckham has survived censure from the Advertising Standards Authority, after it concluded he does "not have strong appeal to children".
Netmums founder launches YouTube network with Panasonic
Netmums founder launches YouTube network with Panasonic
by Gurjit Degun
28 January 2015, 08:32AM
Siobhan Freegard, the founder of Netmums, the UK parenting advice site, has launched the Channel Mum YouTube network, with Panasonic as a launch partner.
Mark Read to become global chief executive at Wunderman
Mark Read to become global chief executive at Wunderman
by Gurjit Degun
27 January 2015, 05:50PM
Mark Read, the chief executive at WPP Digital, has been named the global chief executive at Wunderman, replacing Daniel Morel.
EasyJet credits 'Business sense' campaign with record bookings
EasyJet credits 'Business sense' campaign with record bookings
by Shona Ghosh
27 January 2015, 03:25PM
EasyJet CEO Carolyn McCall has attributed a jump in business traveller bookings to the airline's 'Business sense' campaign.
Marmite sets up 'Marmageddon' helpline for neglected jars
Marmite sets up 'Marmageddon' helpline for neglected jars
by Sara Spary
27 January 2015, 11:49AM
Unilever has created a spoof national crisis hotline for neglected jars of Marmite in the latest phase of its 'end Marmite neglect' campaign - which faced controversy with hundreds of complaints to the ASA.
Bulmers gets first dedicated 'Live colourful' brand site
Bulmers gets first dedicated 'Live colourful' brand site
by Shona Ghosh
27 January 2015, 04:31PM
Bulmers has launched its first branded site, themed around its multi-million pound 'Live colourful' campaign.
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