The 2015 detox plan that marketers need to follow + Aldi, BHF and Airbnb

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Marketing Daily , 02nd January 2015

The 2015 detox plan that marketers need to follow BHF marketer Betty McBride and Camelot's Dianne Thompson among those on New Years Honours list Think you know the middle class? Try again Bookmakers to run responsible gambling messages across TV ads Aldi 'Swap and Save' campaign gets second ASA ad ban 'Scary' Beagle Street ad escapes ban Government goes for 'Pavlovian disgust' with £2.4m anti-smoking campaign Uncommon Sense, Common Nonsense is the business book for business book haters E-cigarettes were the fastest growing supermarket product of 2014 Airbnb creates 'pay if forward' social media campaign HSBC rolls out 'pink ladies' TV ad for launch of Advance bank account Crabbie's replaces 1950s-style ads with 'Refreshingly Adventurous' campaign JOBS BOARD Account Manager , Limelight PRCompetitive , London (Greater) Marketing Manager , Fidelity Worldwide InvestmentDependent on Experience , Surrey Marketing & Communications Executive , AF SelectionUp to £25,000 , Derbyshire AV Account Director , AspireNegotiable , London Account Director , Fill Recruitment£45,000-£50,000 , London (Central), London (Greater)

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