How important is Fairtrade for brands? + Mars, Mondelez and Visa

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Marketing Daily , 26th February 2015

How important is Fairtrade for brands? Mondelez sells incubated tech project to digital agency Unilever partners with start-up making chores fun for children Virgin America signs up as first airline to use Visa Checkout Marketers to up programmatic spend, but hampered by lack of transparency Marmite rescues 'neglected' z-list celeb Dean Gaffney in YouTube spot VO5 partners with Twitter for Brit Awards native video campaign Madonna in mid-song tumble at Brit Awards thanks to stubborn Armani cape JOBS BOARD Senior Manager Brand , Comparethemarket.comCompetitive plus bonus, pension + benefits , The role is based in Peterborough, Cambridgeshire with travel to London (possibly two days per week) Communications Manager, EMEA , CFA InstituteUp to £60,000 plus bonus and benefits , London (Central), London (Greater) Insight Manager , Smart Energy GBc £38,000 + generous pension constributions and benefits , King's Cross Station, London (Greater) Retail Advertising Executive , Halfordsup-to £27,000 (Depending on experience) , Redditch, Worcestershire Digital Content Manager , Smart Energy GBc £38,000 + generous pension constributions and benefits , King's Cross, London N1 / Central London

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