Six lessons in how Nike and Adidas create hype and millennial hysteria + Burberry, Samsung and Google Cardboard

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Marketing Daily , 19th February 2015

Six lessons in how Nike and Adidas create hype and millennial hysteria Burberry brings London Fashion Week to Tokyo with Line messaging app Samsung goes head to head with Apple in digital wallet acquisition River Island offers virtual fashion through Google Cardboard Sony SmartEyeglass and Microsoft HoloLens race to outdo Google Glass Under Armour hijacks social media conversations in challenge to fitness enthusiasts Twinings tea kicks off TV campaign as part of £10m investment Nurofen tracks tweets and Google Searches to challenge perception on headaches DECC encourages consumers to switch energy supplier in new ad JOBS BOARD Social Media Manager , Smart Energy GBc £33,000 + generous pension contributions and benefits , King's Cross Station, London N1 Insight Manager , Smart Energy GBc £38,000 + generous pension constributions and benefits , King's Cross Station, London (Greater) Digital Content Manager , Smart Energy GBc £38,000 + generous pension constributions and benefits , King's Cross, London N1 / Central London ACCOUNT DIRECTORS - Integrated/ATL/TTL/BTL/SP/Shopper/Retail - London - up to £50k , Judi Patton£40k-£50k plus excellent benefits , London (Central), London (Greater) SENIOR ADVERTISING MANAGER (MATERNITY COVER) , notonthehighstreet.comCompetitive , Richmond

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