Dispatches - The biggest stories on Marketing in the last seven days

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Dispatches , 28th March 2015

Disruption is a threat to big brands, says Unilever's new ventures chief Be authentic, honest and human: leadership lessons from Tesco and McDonald's Ellie Goulding wouldn't do deal with Coke, says agent John Lewis marketing boss Craig Inglis: 'Be authentic and look for the big idea' Microsoft UK CMO: 'I don't want an emotional relationship with my insurance company' Sport England seeks brand partners for #ThisGirlCan Grayson Perry: be uncool, vulnerable and don't try to be original Short-form content 'struggles with meaning' reckons Richard Ayoade Kraft and Heinz merge to become world's fifth-biggest food company Morrisons marketing chief Nick Collard becomes casualty of management shake up 'Not f***ing OK' - Dave Gorman on over-personalised invasive advertising 'Don't drop strategy for tactics,' says former Labour spinner Alastair Campbell Five lessons on how to build a brand from Katie Price JOBS BOARD Brand Strategist , Girl Hub.Competitive , Africa (Kigali, Rwanda) Account Director: Liverpool , Blue Skies Marketing Recruitment£40000 - £45000 per annum , Liverpool Junior Artworker #RETAIL #FASHION #CONSUMERGOODS #PACKAGING , Creative Recruitment£23000 per annum , London INTEGRATED DESIGNER 70% DIGITAL 30% PRINT #HTML #INTERNALCOMMS , Creative Recruitment£30000 per annum , London Junior Designer,Developer #HMTL #CSS , Creative Recruitment£25000 per annum , London

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