Sunday Supplement - Taking an in-depth look at the biggest issues in marketing

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Marketing Sunday Supplement , 22nd March 2015

Big brands are good at mainstreaming tech, says Tracey Follows on innovation Meet 'Generation-Alt': where alternatives to authority rule, and it's a good thing Going on an agile course won't solve your problems - Poke's Nik Roope on disruptive innovation From Tesco to Inter Milan, the content campaigns leading the way so far in 2015 Smart data, helpfulness and relationships: SXSW lessons from a marketer Briefing for experiences, not ads: why clients need to go to SXSW SXSW: five ways consumer identity will shift after the internet of things SXSW: tackling the millennial talent challenge Nicole Kidman signing will accelerate Etihad's global appeal, says marketing chief Kitchen table to £100m brand: six marketing lessons from Ella's Kitchen Five takeouts for brands from Mumstock What marketers need to know about Meerkat JOBS BOARD Brand Strategist , Girl Hub.Competitive , Africa (Kigali, Rwanda) Communications Manager, EMEA , CFA InstituteUp to £60,000 plus bonus and benefits , London (Central), London (Greater) Press Officer , Brand Recruitment£21000 per annum + plus benefits , Beaconsfield Content Development Manager-BDM-Online Video - UK & Europe , Ultimate Asset£50000 - £60000 per annum + bonus and benefits , London Account Director / Senior Account Director - Digital / Integrated - Agency of the Year - £50k - £60k , Fill Recruitment£50k - £60k, plus superb bonus (up to 20%) , London (Greater)

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