Wearable technology will 'transform' insurance, says Direct Line marketing boss + Coke, Aldi and Oreo

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Marketing Daily , 20th March 2015

Wearable technology will 'transform' insurance, says Direct Line marketing boss Aldi unveiled as GB Olympic sponsor as it tightens British link Amazon's US drone plan gets green light after last month's setback TSB and Lloyds agree £1.7bn takeover by Spain's Sabadell Banks must engage millennials or risk missing out on an entire generation iBeacons lack mass-market appeal, says location marketing expert New Balance takes the ego out of running in latest ad spot Coke and Rita Ora open pop-up marking 100 years of Coke contour bottle Allianz unveils emotional UK campaign Samsung 'eclipses' rivals with Galaxy S6 campaign Oreo eclipses The Sun in celestial stunt Smart data, helpfulness and relationships: SXSW lessons from a marketer Transgender branding cracks the mainstream How to use data and analytics to better understand your customer Presented by BRAND REPUBLIC INSIGHT   JOBS BOARD Brand Strategist , Girl Hub.Competitive , Africa (Kigali, Rwanda) Communications Manager, EMEA , CFA InstituteUp to £60,000 plus bonus and benefits , London (Central), London (Greater) UX Consultant - End to End User Experience , ADLIBUpto £50k , Cardiff PR & Communications Manager , Stopgap£27000 per annum , Surrey Brand Manager - FMCG , JV Recruitment£40000 per annum, Benefits: plus benefits , Leeds

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