From Jacob's to Mini Cheddars: why savoury brands will power United Biscuits' growth + Coca-Cola, RBS & VW

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Marketing Daily , 14th April 2015

From Jacob's to Mini Cheddars: why savoury brands will power United Biscuits' growth RBS appoints David Wheldon as CMO from Barclays First Direct uses cups to show how easy it is to save, in #SavingCup Twitter push Pepsi replaces Coke as NBA sponsor, ending 28-year partnership Coca-Cola revamps website to make it look like a 'digital magazine' South African Tourism packs shark-diving and mountain descent into Oculus Rift VR VW ad juxtaposes seismic scientific discovery with the selfish pleasure of driving K-Swiss recruits Diplo and WAH Nails founder to find new generation of entrepreneurs Green & Black's launches biggest ever campaign with TV spot Robinsons reminds parents to enjoy playtime Periscope and Meerkat? It's time for brands to keep it real JOBS BOARD Social Media Manager , Smart Energy GBc £33,000 + generous pension contributions and benefits , King's Cross Station, London N1 Senior Brand Consultant , Rare Selection£75 - £90K + benefits , London (Central), London (Greater) Account Director - leading B2B integrated comms agency , JEFFERSON£45-55k plus benefits , London (Central), London (Greater) Pricing Manager , Barclay Meade£30000 - £40000 per annum , London Online Marketing Executive , Brand Recruitment£30000 per annum + plus benefits , Braintree

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