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Friday, 17 April 2015
Manifestos for marketers: Tory, Labour, Lib Dem, Green and UKIP promises to brands + Apple, Spotify & Dove
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Marketing Daily , 17th April 2015
Manifestos for marketers: Tory, Labour, Lib Dem, Green and UKIP promises to brands
Green Apple: tech brand buys city-sized forest in conservation push
Spotify will enable brands to target ads based on the 'mood' of music fans
Dove's 'faux-inspirational' campaign renders the brand insincere and irrelevant
Microsoft named as Bloomberg ad partner at airport Hub
Hyundai uses tyre tracks to send giant message to astronaut in space
5 things CMOs can do to get fired this year
Virgin Money continues TV campaign with skateboarding tortoise spot
Watch: how retailers like Lyle & Scott are using new beacon technology
Brands are out, customer relationships are in
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