Rachel Barnes: it's time to embrace purpose - and naïvety + Unilever, Lego & Google Glass

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Marketing Daily , 27th April 2015

Rachel Barnes: it's time to embrace purpose - and naïvety Unilever's Keith Weed: brands with purpose deliver growth Why marketing to mums is broken What brands need to know about ultra-transparency and the CSR revolution Stumbling blocks: how Lego almost failed to build a brand New Google Glass on the way, says Ray-Ban brand owner BHS plans food store rollout after successful pilot Tesco appoints group brand director from Barclays Lib Dems use geotargeting to reach swing voters Why extreme sports marketing campaigns should dial up the pursuit of liberation Instagram artist helps transform Covent Garden into a high-end fashion destination Canada Water tube station renamed Buxton Water for London Marathon Salespeople score marketers' ability to collaborate Your essential ecommerce update to drive loyalty and spend Presented by Online Retail Exchange   JOBS BOARD Senior Marketing Manager, Product, Luton , TUI Travel PlcCompetitive , Luton, Bedfordshire Designer , Red Sofa London£25000 - £30000 per annum + 20% bonus , London SENIOR DESIGNER- Luxury brands/drinks , Aspire£35000.00 - £45000.00 per annum , London Presentation Designer , Red Sofa London£25000 - £30000 per annum , London Senior Account Manager (Healthcare) , Solaris HealthCompetitive based on experience , Richmond upon Thames, London (Greater)

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