Spat between Coke-backed Collectively.org and blogger holds lessons for brands + Tesco, Barclays and Airbnb

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Marketing Daily , 22nd April 2015

Spat between Coke-backed Collectively.org and blogger holds lessons for brands Tesco £6.4bn loss worst in its corporate history but boss Dave Lewis calls for confidence Tesco's Dave Lewis is playing tough and facing up to the reality of £6.38Bn losses Barclays renews Pride London sponsorship to support LGBT community and promote Pingit Airbnb first to use Instagram carousel ads in 'Never a Stranger' campaign Just Eat hires former HarperCollins marketing boss as CMO Google Maps joins hunt for Loch Ness Monster in YouTube short Why greater collaboration on branded content could help slim 'Obese Britain' Naked women ads banned for offensive content Why Ben & Jerry's 4/20 'cannabis day' wink to Apple is a bit of a damp spliff Primark sales up 12% in last six months, but owner AB Foods experiences profits fall DNA testing shames litter louts in Hong Kong campaign JOBS BOARD Senior Marketing Manager, Product, Luton , TUI Travel PlcCompetitive , Luton, Bedfordshire Social Media Manager , Smart Energy GBc £33,000 + generous pension contributions and benefits , King's Cross Station, London N1 Junior Digital Ecommerce Designer - up to 27k , Digital Gurus£20000 - £27000 Per Annum , London Account Director - Boutique Design & Branding Agency , Ann Sharman Recruitment£40,000-£50,000 plus , London (Central), London (Greater) Creative Manager | Luxury , Nu Creative TalentUp to £35k + benefits , London

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