Sunday Supplement - Taking an in-depth look at the biggest issues in marketing

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Marketing Sunday Supplement , 12th April 2015

R&D Britain: how to become a Tech Nation Marketers need to find creative freedom in a life less automated Trust me, I'm a banker Why there can be no innovation without famine or epidemics Is winning consumers' trust the biggest challenge brands face today? How marketers can avoid a collaboration car crash Direct Line throws us to the Wolf with Harvey Keitel ad - and it works Don't throw the old out with the new, says beauty entrepreneur Fiona McIntosh Optimising apps is like playing Mouse Trap, says Mecca Bingo marketer Virgin Media marketer: Sleep, hydration, exercise and diet is my secret work weapon Santander Cycles are in danger of being forever branded Boris Bikes Why Gen Z's digital dysphonia poses a problem for brands 5 ways brands can enhance their virtual marketing Top five action heroes in TV ads JOBS BOARD Social Media Manager , Smart Energy GBc £33,000 + generous pension contributions and benefits , King's Cross Station, London N1 Junior Comms Planning Manager required for Leading Media Agency , Ultimate Asset£32000 per annum + great benefits package , London Account Director , Blue Skies Marketing Recruitmentdependant on expereince , Oxfordshire Digital Planner Buyer , Dot-Gap£26k , London Central Global Social Media Director , Dot-Gap£100k , Dubai

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