Sunday Supplement - Taking an in-depth look at the biggest issues in marketing

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Marketing Sunday Supplement , 26th April 2015

Tesco's Dave Lewis is playing tough and facing up to the reality of £6.38bn losses Why we need a global human/technology manifesto Brands are out, customer relationships are in Why Ben & Jerry's 4/20 'cannabis day' wink to Apple is a bit of a damp spliff Facing up to ad fraud: three steps to beat the bots We don't need a cure for 'Content Calendar Post Disorder' yet Supermarkets 'well within rights' over Which? claims they are 'misleading' consumers Eight key marketing to women trends from M2W conference Wellness, co-shopping and emotion: the day one trends from marketing to women event It's time think differently about YouTube influencers JOBS BOARD Senior Marketing Manager, Product, Luton , TUI Travel PlcCompetitive , Luton, Bedfordshire Social Media Manager , Smart Energy GBc £33,000 + generous pension contributions and benefits , King's Cross Station, London N1 Global Account Manager , Dot-Gap€50k , Amsterdam Social Media Manager , Dot-Gap£40k , London Central Display Account Manager , Dot-Gap£35k , London Central

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