Forget millennials, brands need to win over Generation Z + Adidas, Sony and Ben & Jerry's

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Marketing Daily , 22nd May 2015

Forget millennials, brands need to win over Generation Z Why Adidas created content that no one will ever see Sony extends Uefa Champions League sponsorship for estimated £45m a year Ben & Jerry's backs two social start-ups as part of ethical drive YouTube rolls out video advertisement feature The DMA and IDM merge to create Europe's largest marketing trade body 'Charlie bit my finger again': Delta Airlines taps into meme culture with quirky safety video How behavioural economics was used to herd shoppers Netmums partners with Boots to create branded content hub Millennial Media offers advertisers a 100% viewability guarantee for in-app mobile advertising campaigns, an industry first Presented by MILLENNIAL MEDIA   JOBS BOARD Group Marketing & Communications Manager , Environmental Scientifics GroupCompetitive salary + benefits , Bretby, Burton-on-Trent Brand Strategist , Network Career Consultants£33000 - £35000 per annum , City of London Content Director (Social Media) - Digital agency - Central London , Blue Skies Marketing RecruitmentUp to £50,000 , Central London Community Manager , Blue Skies Marketing Recruitment£25000 - £35000 per annum , London Head of Retail Marketing Europe , PSD GroupUp to £90,000 + car allowance + bonus + benefits , London (West), London (Greater)

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