How Berlin-based start-ups are rewriting innovation for marketers + Lego, KFC & Spotify

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Marketing Daily , 21st May 2015

How Berlin-based start-ups are rewriting innovation for marketers Lego: social media is nothing but tech that enhances social behaviour KFC resurrects 'The Colonel' after 20-year hiatus Spotify takes on YouTube by adding video M&S boss Marc Bolland: We are moving to a more 'connected' kind of communication Yahoo promotes two senior marketers in latest reshuffle Thomas Cook prepares for mainstream virtual reality, as it apologises for Corfu deaths Industry leading wisdom or arcane jargon-laden codswallop nomenclature? Newcastle United left red-faced after launching kit with old Wonga logo Personalised ads are here to stay but brands must beware 'freaking out' consumers Poltergeist terrifies unsuspecting cinema goers in Vue stunt Are job ads for digital natives against the law? Millennial Media offers advertisers a 100% viewability guarantee for in-app mobile advertising campaigns, an industry first Presented by MILLENNIAL MEDIA   JOBS BOARD Senior Analyst , Forrester ResearchExcellent Salary + Bonus + Benefits , London (Central) European Communications Manager , Stopgap£55000 per annum + Car & Benefits , Surrey Digital Media Manager - Client Side , Ultimate Asset£27000 - £35000 per annum + Great Benefits Package , West End Senior qualitative consultant | Brand strategy & innovation , Elizabeth Norman International£55000 - £75000 per annum + Car + Bonus , London Qual Director | brands, insight, innovation, culture , Elizabeth Norman International£60000 - £95000 per annum + Bonus , London

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