New digital content agency works with Snapchat, mobile programmatic, Mondelez backs Facebook video, Tim Berners-Lee on AI, Twitter data chief on real-time social media marketing
WPP's Sir Martin Sorrell has today launched a digital content agency called Truffle Pig as a part of a tripartite with the Daily Mail and SnapChat, describing it as "a new way and new approach" to generating... read more
Their first smile. Their first word. Their first step. Their first picture of you being eaten by a bear. There are many joys of parenting, but it's unlikely that you'll ever find 'the first time you try...
Sometimes it's good to take a step back, isn't it? That's what we tried to do this week at Tug Life, which ran as part of London Tech Week. One of the first questions was how digital is changing us as...
(Thinkstock) It looks like advertisers are keen to invest in mobile programmatic, according to Millennial Media's latest research. The company's latest report, called The Growing Investment...
It's not just above the fold that requires style to help present substance. If we look further down the page, where the main bulk of the content lies, we can still see differing ways of approaching site...
Mondelez has backed Facebook's fast-growing video platform, renewing an existing partnership with the social media site to focus on creative video ads.
Tim Berners-Lee, inventor of the web, says "to be part of the business world, you need to put data out there" as he envisages a future where artificial intelligence drives the decisions in major corporations.
Unilever has struck a deal with Vice to sponsor the publisher's upcoming new channel Broadly - a female-focused online site with daily editorial and video content spanning politics, culture, sex, and... read more
Beefeater has launched an interactive map of London that allows users to click on locations to see and hear their associations with music spanning rock, punk, jazz, pop and electronica from the last century.
Intention is everything in the internet age and if you do not believe in what you are doing, millennials will "call you out in seconds", according to Pharrell Williams, the singer and producer.
Marketers were warned that in ten years time algorithms that will take complete control of the creative process could usurp their advertising agencies.
Brands that want to harness the power of Twitter need to stop focusing on unpredictable events like the Super Bowl and learn to tap into everyday occurrences, according to Chris Moody, Twitter's vice president... read more
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