YouTube’s not worried about Facebook and Spotify, Twitter takes on Snapchat’s Live Stories, Instagram ad tips, Terminator viral, Stella Artois releases Google Cardboard virtual-reality app
It’s amazing how liberating having zero reception on your mobile can be. There was a time when people would panic about not being able to check their emails or Facebook, but nowadays more people are appreciating...
VR is edging its way into the conversation here at Cannes, which is interesting as it is still really a technology without any content. This audience likes to see the big creative idea in action to really...
Imagine you see that your brand finds 100 people complaining about it on Twitter each week. What does this actually mean? Here’s an approach to scaling the challenge. 100 complaints mean you probably...
As social platforms have evolved, a common theme has emerged: from text and links to images and photos and then video – the importance of social video is now paramount to all key players. With a mission...
They came out of the sunrise period, and many businesses have purchased the unflattering.sucks domains to protect themselves against any unwelcome run-ins with online trolls. But now brands and businesses...
After a period of testing last year, Instagram opened for business in the UK at the start of 2015. With a growing audience, primarily in the 18-34 year category and with a mobile first rich media opportunity...
A charity prank by Arnold Schwarzenegger, in which he walks around Hollywood and poses for pictures dressed as the Terminator, has raced to the top of the chart this week.
Matt Biespiel, senior director of global brand development at McDonald's, reflects on the #imlovinit24 campaign, which aimed to bring "24 gifts of joy, over 24 hours, in 24 cities".
Stella Artois is launching a Google Cardboard virtual-reality app that will allow consumers to take flight and experience Wimbledon's All England Club courts from the bird's-eye perspective of the Championships'... read more
The average marketer may have embarked for Cannes with ambitions to better master their creative strategy, but James A Whittaker, a PhD Distinguished Engineer at Microsoft, took to the Croisette to question... read more
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