Cultural shifters: Mark Earls on why marketers must show that their work actually matters + Apple, French Connection & Bitcoin

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Marketing Daily , 22nd July 2015

Cultural shifters: Mark Earls on why marketers must show that their work actually matters Bitcoin: How Barclays might make the 'Ebola' of banking palatable Rewarding the bold: the power of partnership Marketers waste £485m a year on unseen ads and the problem is getting worse Soft drinks industry criticises Cambridge sugar study for 'masquerading' as academic Not a gimmick: Oculus Rift is poised to deliver 'penny drop' moment French Connection spotlights new talent in autumn-winter campaign Virgin Media ads deemed 'misleading' Breakfast Briefing: Apple sales slow and hacker crashes jeep JOBS BOARD Service Delivery Manager - Project Manager - Pharma , Salt£75000 - £90000 per annum + Bonus + Benefits , Dublin Account Director/Senior Account Director - Healthcare - Top 10 central London agency - up to £70k , Fill RecruitmentUp to £70k, dependent on experience , London (Central), London (Greater) Senior Campaign Planning Manager , NSPCC£44,866 - £56,366 per annum including London Weighting Allowance (£3,366 pa) , London (Central), London (Greater) Creative Director - Copy , Major Players£80000 - £85000 per annum , London Account Director , Aspire£300 - £450 per day , London

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