Lost in translation: when brand taglines don't travel + P&G, Tesco & Virgin Media

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Marketing Daily , 31st July 2015

Lost in translation: when brand taglines don't travel The future of the web... by the man who invented it The biggest challenge for P&G's new CEO will be nurturing a culture of risk Beyond Tinder: charity hackathon produces dating app for the blind Tesco replaces rage-inducing 'Unexpected item in bagging area' voice Why is Tesco acting like a self-appointed sugar regulator? The 7 deadly sins of brand management - and how to avoid them Why digital marketing expertise can help reform the emergency services Virgin Media uses animal characters to show football fans' personalities How to make the most of digital's bittersweet influence on our careers Breakfast Briefing: Consumer confidence down, Coca-Cola's 'toxic' infographic, Amazon signs Clarkson JOBS BOARD Studio Manager , Gabriele Skelton£35000 - £40000 per annum , London Business Director , Gemini People£75000.00 - £85000.00 per annum , London Account Manager - 12 month maternity cover , AF Selection£25000 - £30000 per annum , West Midlands Conference Producer - (publishing company) , Regan & Dean Recruitment Limited£28000 - £30000 per annum , City of London Internal Communications Manager , AF Selection£40000 - £45000 per annum , Birmingham

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