KitKat, Red Bull and Confused.com: the brand space race + Heineken, Google & Coca-Cola

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Marketing Daily , 28th August 2015

KitKat, Red Bull and Confused.com: the brand space race Have the discounters shifted the shopper psyche away from brands permanently? Heineken brand Amstel to sponsor UEFA football Europa League The making of Paddy Fair: a big gamble for Paddy Power and Betfair 'Media Eyes' billboards track consumers' ages in Birmingham What online advertisers can expect from Google Panda 4.2 The public reacts: Nutella or New-tell-uh? The Banksy effect: artist's dystopian fairground Dismaland causes frenzy Top branded Vines of the month: Coca-Cola, Walkers and Burger King Gatorade enlists NFL stars to get students moving in prank viral ad Breakfast Briefing: Apple to launch new iPhone, Facebook hits 1bn daily users, Tesco's SFO grilling Video storytelling: blustering bandwagon or the biggest opportunity? Presented by MARKETING DIGITAL EXCHANGE   JOBS BOARD Temporary Communications & Marketing Officer , Blue Skies Marketing RecruitmentCompetitive , Oxfordshire Employee Engagement Account Manager , Corporate Communications Recruitmentup to £45k , London (Central), London (Greater) Content Supervisor/Deputy , MBI£28,000-£30,000 per annum (DoE) + benefits , London (Old Street/Liverpool Street) Junior Digital Project Manager/Producer - Digital Agency - Berkshire - £18k - £24k , Stonor£18k - £24k , Berkshire Artworker (annual reports) Contract or Full time , Corporate Communications Recruitmenthourly rate tbc , London (North), London (Greater)

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