Money, corporate bloating and talent: why Google created Alphabet + Samsung, Amazon & Doritos

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Marketing Daily , 11th August 2015

Money, corporate bloating and talent: why Google created Alphabet Google's memo introducing Alphabet is a masterpiece in rebranding communication Google to Alphabet: smart move but not radical at all Google rebrands as Alphabet in surprise corporate restructure Samsung signs rugby trio for World Cup multi-platform campaign Amazon Fresh will be an exciting, disruptive force - bring it on Is DC Shoes' surprisingly arty spot one of 2015's best viral ads? Doritos challenges The Lad Bible to take world's first 12-hour holiday Five reasons why everyone, and every business, needs a good Hackathon Canon teams up with Bear Grylls for Rugby World Cup behind-the-scenes Breakfast Briefing: Google shock rebrand, pubs in decline, Paul Polman responds to #Unileverpollutes JOBS BOARD Account Manager - Integrated B2B Marketing Agency, Clerkenwell, London , Think TankUp to £35,000 per annum , Central London marketing agency based in Clerkenwell, EC1 Digital Account Director , Fast Web Media£40000 - £48000 Per Annum , Manchester Product Specialist (12+ month contract) , Stopgap£38000 per annum , Birmingham Senior Drupal Developer , Digital Gurus£55000 - £60000 Per Annum Bonus and Benefits , London Senior Retail Consultant , Stopgap£40000 - £45000 per annum , London

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