Sunday Supplement - Taking an in-depth look at the biggest issues in marketing

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Marketing Sunday Supplement , 16th August 2015

Google's memo introducing Alphabet is a masterpiece in rebranding communication Google to Alphabet: smart move but not radical at all Amazon Fresh will be an exciting, disruptive force - bring it on Is the 'quantified self' phenomenon affecting brands like Coke and Pepsi? Millennial motorists: how Shell is shifting strategy for its future customers Could M&S' fashion leadership shake-up herald a new era for the brand? The milk price fiasco shows brands need to prove they can do the right thing Personalisation: a yellow brick road, littered with potholes The new feminine plural: why marketers must embrace the multifaceted woman Google's iBeacons rival brings welcome competition to the Internet of Things It's not just Coke: Big Food and the new astroturf Can you create a 'water cooler moment' with live social broadcasting? Getty Images on how The Great British Bake Off is influencing visual trends JOBS BOARD Head of Publishing - Content-Adtech , Ultimate Asset£40000 - £50000 per annum + benefits & stock , London Account Manager / Senior Account Manager - Branding & Design FREELANCE / CONTRACT , Royds Raphael£170-£200+ neg day rate , London SENIOR ACCOUNT MANAGER / ACCOUNT DIRECTOR , Royds Raphael£40K - £55K , London Senior Brand Strategist & Brand Strategist - FREELANCE & LONG TERM CONTRACT ROLES , Royds Raphael£55k-£75k neg / pro rata day rate , London (Central), London (Greater) Marketing Manager -Seiko UK Limited. , Ball & Hoolahan££ Attractive Salary Package , Maidenhead, Berkshire

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