Sunday Supplement - Taking an in-depth look at the biggest issues in marketing

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Marketing Sunday Supplement , 30th August 2015

The making of Paddy Fair: a big gamble for Paddy Power and Betfair Inside John Lewis' innovation battleground Has the discounters' use of loyalty mechanics really come as a #LidlSurprise? Have the discounters shifted the shopper psyche away from brands permanently? Why artificial intelligence will not create more engaging ads Digital is a barrier to human engagement, says neuroscience entrepreneur Quiz: but is it a brand? Danger or opportunity? What China's financial crisis means for brands What online advertisers can expect from Google Panda 4.2 The public reacts: Nutella or New-tell-uh? Apple's iOS9 Spotlight search: the nail in the coffin for mobile paid search and display Five business lessons from the Protein World saga JOBS BOARD Planner - Stunning Agency , Fill Recruitmentto £60k , London or West of England Marketing Administration Assistant , Brand Recruitment£16000 per annum , Cambridge Response Media Director (Digital&TV) , Dot-Gap£60k , London Central Head Of Retention Marketing , Ball & Hoolahan£65,000 p.a. , London (Greater) Head Of Marketing , Ball & Hoolahan£70,000 p.a. + Car or Car Allowance , South East England

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