Friday 21 August 2015

William Hill kicks off campaign, TMW Unlimited's chief creative officer James departs for Aqueduct, JWT wins KPMG's global creative account

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Brand Republlic
Daily News 21st August
 
William Hill kicks off Take Control campaign with frenetic TV spot William Hill kicks off Take Control campaign with frenetic TV spot
21 August 15, James Swift
William Hill, the bookmaker, has released an energetic TV campaign to advertise its in-play betting products.
 
William Hill campaigns boss: our competitors' marketing is 'homogenised' William Hill campaigns boss: our competitors' marketing is 'homogenised'
21 August 15, Shona Ghosh
William Hill has unveiled a new football campaign, shot by the same director behind Adidas' 'There Will Be Haters'.
 
TMW Unlimited's chief creative officer James departs for Aqueduct TMW Unlimited's chief creative officer James departs for Aqueduct
21 August 15, Omar Oakes
Digital agency Aqueduct has poached Gareth James, TMW Unlimited's chief creative officer, to be its creative partner.
 
JWT wins KPMG's global creative account JWT wins KPMG's global creative account
20 August 15, Omar Oakes
KPMG, one of the world's 'big four' accounting firms, has appointed J. Walter Thompson as its global creative agency after a competitive pitch that involved all four major holding companies.
 
Breakfast Briefing: HP revenue down ahead of business split and Twitter expands ad reach Breakfast Briefing
21 August 15, Charlotte Mceleny
In today's news, Twitter announces major update to ads and HP posts disappointing revenue ahead of business split.
 
Ogilvy & Mather's FGM awareness campaign leads Charity shortlist for Campaign Big Awards Ogilvy & Mather's FGM awareness campaign leads Charity shortlist for Campaign Big Awards
20 August 15, Omar Oakes
Ogilvy & Mather's "it happens here" campaign for 28 Too Many leads the way in the shortlist for the Charity category in this year's Campaign Big Awards.
 
#LikeAGirl shortlisted in Household Goods for Campaign Big Awards #LikeAGirl shortlisted in Household Goods for Campaign Big Awards
20 August 15, Brittaney Kiefer
Six agencies are vying for the top award in Campaign Big Awards' Household Goods category.
 
Campaign Viral Chart: Thai restaurant's Mother's Day ad is most shared Campaign Viral Chart: Thai restaurant's Mother's Day ad is most shared
21 August 15, Omar Oakes
Bar B Q Plaza's emotional Mother's Day ad in Thailand is top of the chart this week.
 
In India, Mondelez builds on 'Play with Oreo' In India, Mondelez builds on 'Play with Oreo'
21 August 15, Campaign staff
Ad highlights childhood love of food and play
 
How American Express balances storytelling and delivering ROI on social media How American Express balances storytelling and delivering ROI on social media
21 August 15,
Simon Veaney, head of social media and communications, American Express, explains how he balances the tricky task of creating compelling content on social media and delivering on key objectives.
 
How has perennial 'challenger' airline Virgin Atlantic taken flight on social media? How has perennial 'challenger' airline Virgin Atlantic taken flight on social media?
21 August 15, Staff
Like so many of the Virgin brands, Virgin Atlantic has built a positioning as an irreverent challenger brand, up for a bit of fun.
 
Clarks unboxes 200 year history of the brand through triumphs and conflicts Clarks unboxes 200 year history of the brand through triumphs and conflicts
20 August 15, Sara Spary
Clarks has created a rich interactive multimedia experience, Clarks Unboxed, to chart the history of the brand through almost 200 years of revolutions and social upheaval, conflicts and chaos, disasters... read more
 
Rugby World Cup helps DHL to 'emotionalise' its brand Rugby World Cup helps DHL to 'emotionalise' its brand
20 August 15, Shona Ghosh
When the first match of the Rugby World Cup kicks off on 18 September, rugby fans are more likely to be sipping a Heineken beer than sending a parcel. So why is a delivery firm one of the tournament's... read more
 
British Airways uses 600,000 coins to draw Statue of Liberty British Airways uses 600,000 coins to draw Statue of Liberty
20 August 15, Shona Ghosh
British Airways has created a giant piece of coin art in one of its hangers to celebrate the launch of its discount season, the 'Big British Airways Take Off'.
 
The only thing going for American Apparel was its controversial advertising The only thing going for American Apparel was its controversial advertising
20 August 15, Nick Gray
American Apparel has been best known for its raunchy imagery, but consumers have had enough of that overtly sexualised ads, argues Nick Gray, managing director at Live & Breathe.
 
Adidas tells footie fans to 'unfollow' legends like Messi Adidas tells footie fans to 'unfollow' legends like Messi
20 August 15, Shona Ghosh
Adidas has unveiled the latest ad in its Sport15 campaign, with four-time Ballon d'Or winner Lionel Messi encouraging football fans to forge their own path.
 
 
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