Creating the most iconic TV ads: CMOs on why their brands' ads have enduring appeal + McDonald's, Lidl and H&M

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Marketing Daily , 22nd September 2015

Creating the most iconic TV ads: CMOs on why their brands' ads have enduring appeal McDonald's leads unbranded World Peace Day campaign for UN Lidl's marketing investment has boosted discounters' growth #60yearsTVads: 101's Phil Rumbol on making every second count H&M launches Adam & Eve/DDB's Beckham campaign The five key 'bridging worlds' trends from Dmexco Adidas, Lucozade and Guinness trump official sponsors in Rugby World Cup race Watch: Paddy Power unveils 'the American Dentist' video in Cecil the Lion spoof US chocolate fans can now buy their friends a 'GROUCHY' Snickers bar Doritos makes rainbow crisps in support of LGBT rights Tech is transforming rugby but give us a break from the SSE orangutan Welsh rugby sponsor springs cheeky choir flashmob in central London All Blacks dominate social media in first week of Rugby World Cup Tesco shoppers perform haka in Heineken Rugby World Cup challenge Breakfast Briefing: Apple greenlights electric car, VW diesel fallout, and Lufthansa okays Wi-Fi on short hauls How Instagram and consumer-generated photos are transforming marketing and the way we shop Presented by OLAPIC   JOBS BOARD Biddable Executive , Dot-Gap£19k , London (Central) Internal Communications Officer , Major Players£120 - £140 per day , London SENIOR ACCOUNT MANAGER - Multi award winning agency! , Live Recruitment£30000 - £36000 per annum + Excellent Benefits Package , Middlesex Senior Account Director / Comms Planner - Agency , Silverdrumto £52,000 + benefits , London (Central), London (Greater) Senior Account Director , Source£50000 - £65000 per annum + quarterly bonus! , London

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