Geek chic: digital hits and misses at London Fashion Week + VW, McDonald's & Heinz

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Marketing Daily , 23rd September 2015

Geek chic: digital hits and misses at London Fashion Week Tries and Fails: which brands are winning the Rugby World Cup - week one VW must act quickly to prove the emissions scandal was not a calculated betrayal McDonald's serves up Roald Dahl books and voice activated app McDonald's Alistair Macrow on multi-channel advertising as part of a brand's CRM armoury Are these the 24 most inspirational brand mission statements? Ad blocking is the new normal, we'd better all get used to it Rugby World Cup 2015: name that brand Tweet-activated liquid rainbow highlights gay blood donor restrictions Heinz brings DC Comics range to life in Gotham, Nottinghamshire Addison Lee courts digital generation with Rugby World Cup spotters' discounts Breakfast Briefing: VW chief appeals for trust, brands' energy pledge, and charities face marketing crackdown How Instagram and consumer-generated photos are transforming marketing and the way we shop Presented by OLAPIC   JOBS BOARD Senior Brand Planner , Rare Selection£50 - £57,500 plus very good benefits , London (Central), London (Greater) Principal Consultant (Loyalty) , Propel£70,000 - £100,000 , London (Greater) Senior Brand Consultant , Rare SelectionCirca £65K + benefits , Central London DIRECTOR - BRAND AND INNOVATION CONSULTANCY , Rare Selection£70 - £100K + generous bonus , London (Central), London (Greater) / London (South), London (Greater) / London (West), London (Gr... Senior Strategist , Rare Selection£60 - £80K + benefits , London (Central), London (Greater)

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