Internal brand engagement is the toughest job in a marketer's repertoire + Aviva, Three & Airbnb

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Marketing Daily , 29th September 2015

Internal brand engagement is the toughest job in a marketer's repertoire Without good diversity data, we cannot evaluate where we are, says Aviva's Jan Gooding We're not just the 'cheap' operator, says Three marketing boss Sugar may be bad for your brand's health Biomimicry and genetic engineering will be the future of problem solving #60yearsTVads: 'Today is the future' say Mother London's Ana & Hermeti Balarin Consumer trust in traditional advertising declines in UK, finds Nielsen research The hipster is dead, let's start an anti-authenticity movement Why don't Airbnb's beautifully crafted ads get shared more? Only 25% of senior advertising and marketing roles filled by women, study reveals Vita Coco unveils 'go-to hub' for coconut oil Unexpected brand collaborations show way to revive X Factor Breakfast Briefing: Apple's record-breaking iPhone 6s sales, Netflix and chill button, Boohoo profits Marketing Masterclass: Reward customer loyalty Presented by P&MM   JOBS BOARD Digital Project Manager , Purple Consultancy£30000 - £40000 per annum , London Sales Executive , Haymarket Media Group£19,000 to £26,000 (OTE) , Twickenham, London (Greater) Digital Project Manager , Purple Consultancy£30000 - £35000 per annum , London Senior Account Manager , Purple Consultancy£35000 - £40000 per annum , London Marketing Manager , Stopgap£40000 - £50000 per annum , Hertfordshire

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