Burberry uses Snapchat to create ad campaign in real-time + Google, Hive & Buzzfeed

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Marketing Daily , 22nd October 2015

Burberry uses Snapchat to give backstage access to a Testino shoot in 'real-time' Holograms, virtual reality and AI: the future is already here, says Google Why Burberry's Snapchat Testino campaign is the best piece of marketing in 2015 RNLI to break with convention of opt-out marketing Sky attacks YouTube over fake views How the YouTube era damaged brands' relationship with the music industry What are Rugby World Cup sponsors really doing for the humble fan? BuzzFeed launches branded video content in the UK with Costa Coffee video British Gas' Hive: lessons in building a blueprint for collaboration Breakfast briefing: Bank inquiry backs switching, YouTube subscription & Boris on sugar tax journey European smartphone users want personalised ads to be "less creepy" Presented by ADOBE   JOBS BOARD Senior Account Director , Stopgap£50000 per annum , Birmingham Account Manager , Tomorrow Recruitment£28000 - £33000 per annum , North London Senior Account Manager , Twist Recruitment£35000 - £45000 per annum + Benefits , Manchester Strategic Marketing Assistant , AF Selection£14000 - £18000 per annum , West Midlands Account Manager , DNA Recruit£28000.00 - £32000.00 per annum , London

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