From 'Open Happiness' to 'Taste the feeling': Coke's struggle with emotion vs function + Starbucks, John Lewis & Nestlé

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Marketing Daily , 21st January 2016

From 'Open Happiness' to 'Taste the feeling': Coke's struggle with emotion vs function Starbucks rolls out mobile preordering across the UK Why brands from John Lewis to Heineken are adopting the wellbeing agenda Coke Life faces 'difficult' second year as UK sales flatline Manchester United to leapfrog Real Madrid as world's richest club Tories outgun Labour on election Facebook adspend, but less money goes on ads overall Is the ASA killing native advertising? Nestlé loses bid to trademark Kit Kat's four-finger shape Brand hate can be overcome - if you earn people's trust UK smartwatch and fitness band sales more than doubled last year Broadband ads must be clearer on pricing, rule UK watchdogs Dulux signs up Rio 2016 hopeful Katarina Johnson-Thompson for Colour of the Year Waitrose debuts Pick Your Own TV ad, Hermes Apple Watch on sale online, rumours mount that Amazon in Ocado deal The Thinkboxes Awards for TV ad creativity: Shortlist November/ December Presented by THINKBOX   JOBS BOARD Digital Marketing Executive , Stopgap£25000 - £30000 per annum , Surrey Group Account Director , Stopgap£350 - £500 per day + 1 Month , South East England Account Manager/Senior Sales Exec - FourFourTwo , Haymarket Media GroupDepending on experience, plus commission , Twickenham, London (Greater) Copywriter , Stopgap£23000 per annum , Surrey Advertising Manager , DreamsCompetitive Salary + Bonus / Location: High Wycombe , High Wycombe, Buckinghamshire

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