Heinz Super Bowl ad is most-shared, David Beckham has surreal day in new H&M ad, 101 drops Kettle Chips account

view in web browser           add to safe senders list February 5, 2016 Campaign Daily Fix

Latest news   Campaign Viral Chart: Heinz Super Bowl ad in top spot Gurjit Degun The Heinz ad featuring dogs dressed in hot dog costumes was the most-shared ad this week in a chart full of Super Bowl ads ahead of the big game on Sunday.       Super Bowl 2016 ads: the best so far Brittaney Kiefer Stalwarts such as Budweiser will again make an appearance during the big game, but there will also be new offerings from first-time Super Bowl advertisers like Amazon and Kia.       101 resigns Kettle Chips ad account James Swift 101 has dumped Kettle Chips, citing the crisp brand's diminished creative ambition.       DCM's cinema ad interrupted by The Aliens in Channel 4 takeover Omar Oakes Cinema viewers this weekend will see an unusual takeover by Channel 4 of Digital Cinema Media's regular ident during the ad reel.       Six Nations 2016: Why it's never been easier to target rugby fans Rupert Staines The success of the 2015 Rugby World Cup and the Six Nations coming to terrestrial commercial TV means it has never been a better time to target rugby fans, argues RadiumOne's Rupert Staines.       Arena hits jackpot with Win Cash Live's seven-figure media account Gideon Spanier Arena Media has won online bookmaker and betting service Win Cash Live's seven-figure media account.       JWT hires Lucas Peon as digital ECD James Swift J Walter Thompson London has hired Lucas Peon, the executive creative director at Possible London, as digital executive creative director.       UK Super Bowl fans on social media: Paddy Power and FA are most followed brands Starcount Over half a million Twitter users in the UK now follow American football-related accounts. Starcount, the social media data analytics company, discovered what people, brands and other sports rank high among their interests.       Vogue launches biggest ever March issue with 275 pages of ads Omar Oakes Vogue, the Condé Nast fashion title, has produced 275 pages of advertising in its March issue - the largest number in a March issue in the 100-year history of the magazine.       Isobar UK recruits R/GA's Matt Gee for head of digital transformation role Gurjit Degun Matt Gee, a group director for development and growth at R/GA, has joined Isobar UK in the newly created role of head of digital transformation.       OMD UK forms new senior digital team Omar Oakes OMD has completed a restructure of its senior digital leadership team after making a series of new hires and internal promotions.   The Work   H&M "Spring 2016" by Adam & Eve/DDB David Beckham's fashion-icon status is given a surreal spin in a new ad for H&M's Modern Essentials.   Editor's pick   Five lessons for start-up agencies Laurence Green Starting your own agency isn't for everyone but, if you're one of the round pegs about to take the plunge, Laurence Green has five pointers to making a go of it.       Back to the future with James Lowther James Lowther James Lowther shares some thoughts on the industry then and now as he retires from a career spanning Saatchi & Saatchi and M&C Saatchi that lasted almost half-a-century.   Also in the news   Ikea shows French boy fooling divorced parents in 'cooking is caring' film Matthew Chapman Ikea is encouraging French people to express their love through cooking in a funny film featuring a boy tricking his divorced parents into lavishing him with fancy meals.       Channel 4's Rio 2016 Paralympics coverage to be sponsored by Allianz Matthew Chapman Insurance firm Allianz has signed up as sponsor of Channel 4's Rio 2016 Paralympic Games coverage.       Two views on the Uber rebrand: making tech human or self-delusional spin? Shona Ghosh Uber has replaced its spare, black-and-white logo with an abstract geometric shape that is intended to reflect the brand's fundamental humanity.     Campaign Jobs     SENIOR ACCOUNT EXECUTIVE- RETAIL AND ENTERTAINMENT 25/27000 JEFFERSON, London (Greater) Strategy Director - Tier 1 Media Agency £70000 - £80000 per annum + Pension, Healthcare, Bonus etc. Ultimate Asset, West End AV/TV Buying Exec - Top Media Agency Dependent on experience - circa25- 30k plus superb and unusual benefits!! MediaMigo Recruitment Limited., London (Central), London (Greater) Junior Account Director or Account Director, £45k - boutique agency, top FMCG / drinks brands £45k + benefits MODA consult, London (Central), London (Greater)     See all jobs

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