Ryanair CMO plans to replace the in-flight magazine with targeted, digital content + Burberry, Coca-Cola & Gucci

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Marketing Daily , 26th February 2016

Ryanair CMO plans to replace the in-flight magazine with targeted, digital content Burberry, Coca-Cola and Gucci among first brands to test Facebook's new 'Canvas' ad unit Brands cannot ignore 'real sensitivity' about ad-blocking, says Nestlé's global digital boss From McDonald's to Apple, six of the wittiest graphical marketing campaigns Most FTSE 100 brands claim the same 'generic' brand values rendering them 'meaningless' Kiehl's embraces fun side with the 'Derek Zoolander center for people who don't age good' How should brands handle the Brexit debate? Facebook launches ad platform to help brands create 'immersive' ads Ab InBev boosts marketing spend for Budweiser, Stella Artois and Corona Fairtrade Fortnight: brands ramp up activity as foundation highlights food poverty Google to back Apple in court in FBI privacy fight...and more Let Marketing, EE, British Gas and IBM solve your customer insight quandries at Big Questions Live  Presented by MARKETING & IBM JOBS BOARD Social Media Specialist – B2C Retailer , ADLIB£27k - £30k + Bonus , Slough Senior Account Manager , Stopgap£35000 - £38000 per annum , London Client Partner Role , Network Career Consultants£70000 - £90000 per annum , City of London Business Leader - Fully Integrated Agency - Central London , DNA Recruit£80000.00 - £90000.00 per annum + bonus & benefits , City of London Senior Account Manager - Brilliant Integrated Agency , ADLIB£28K - £40K (DOE) , Oxfordshire

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