Accounting scandal was a 'catalytic change' for decaying Tesco brand, says Dave Lewis + Sharapova, Cadbury & Co-op

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Marketing Daily , 11th March 2016

Accounting scandal was a 'catalytic change' for decaying Tesco brand, says Dave Lewis Andy Murray slams Head's allegiance pledge to 'courageous' Sharapova BP calls time on three decade long and often controversial Tate sponsorship Cadbury is first UK confectionery brand to use new Snapchat ad platform Co-op hires Jemima Bird to plug vacant customer director position Will sports marketing get over the demise of lad culture? The Public Reacts: Have Maria Sharapova's sponsors treated her fairly? Jude Law acts as a personal guide in interactive 360-degree video for Lexus RX Aldi spoofs Cadbury 'gorilla' ad for Easter campaign Stella Artois celebrates 600 years in TV campaign The alternative guide to SXSW Microsoft sets out to celebrate female invention in uplifting 'woman made' ad Ted Baker's Ray Kelvin: 'You never know when or where inspiration will strike' Don't cut ties with 'marketable' Sharapova too quickly, sports data expert warns Wetherspoons founder rails against Europe's elite in Brexit rallying cry...and more Take a look into our crystal ball of people-based marketing - Thurs 17th March @ 3pm Presented by BRAND REPUBLIC INSIGHT & SALESFORCE JOBS BOARD Artworker - Mid-Weight , Major Players£140 - £160 per day , London Project Director , Stopgap£50000 - £55000 per annum , London Account Director , Stopgap£50000 per annum , London Ecommerce Co-ordinator , Stopgap£25000 - £27000 per annum , London Client Delivery Manager (CDM) , PennaCompetitive + benefits and bonus , London

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